#AceHistoryNews – Aug.01: The network, initially available only to households in parts of New Jersey, revolutionise the music industry and become an influential source of pop culture and entertainment in the United States and around the world #AceNewsDesk reports
https://t.me/HistoricalPics/6761 “Ladies and gentlemen, rock and roll.” In MTV’s early days, its programming consisted of basic music videos that were introduced by VJs (video jockeys) and provided for free by record companies As the record industry recognised MTV’s value as a promotional vehicle, money was invested in making creative, cutting-edge videos. Some directors, including Spike Jonze and Michel Gondry, worked on music videos before segueing into feature films. In the 1980s, MTV was instrumental in promoting the careers of performers such as Madonna, Michael Jackson, Prince and Duran Duran, whose videos played in heavy rotation. By the late 1980s, MTV started airing non-video programming. Its popular reality series The Real World launched in 1992 and was followed by shows like The Osbournes, Laguna Beach, My Super Sweet 16 and The Hills. MTV also debuted animated series including Beavis and Butthead, Daria, and Celebrity Deathmatch, as well as documentaries, news, game shows and public service campaigns on topics ranging from voting rights to safe sex.
MTV developed a reputation for pushing cultural boundaries and taste; the airing of Madonna’s 1989 “Like a Prayer” video is just one famous example.
In 1984, the channel launched the MTV Music Video Awards, which were followed in 1992 by the MTV Movie Awards. Today, MTV is getting back into music-video programming as it’s bringing back Total Request Live. #MTV #IwantmyMTV #AceHistoryNews
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